Our new partnership with FIA World Endurance Championship & 24 Hours of Le Mans

Avis and the FIA World Endurance Championship (WEC), which includes the legendary 24 Hours of Le Mans as its headline race, have announced a new partnership. 

The partnership is founded on shared heritage of innovation in auto engineering and transportation solutions backed by commitment to integrity and inclusion

Under the agreement, Avis has been named a Premium Partner for the FIA WEC – which sees global marques including Ferrari, Porsche, Peugeot, Toyota and Cadillac go head-to-head on some of the world’s best race circuits over races of between six and 24 hours.  

This new agreement will see Avis become Vehicle Rental Service Premium Partner for the FIA WEC 2023 season of seven races taking place in the United States, Portugal, Belgium, France, Italy, Japan and Bahrain from March to November.  
 

The WEC is the first elite championship in motorsport to use 100% renewable fuel. As part of a shared vision with WEC to prepare for a sustainable transportation future, Avis's electric and hybrid fleet will be promoted as an option for fans to travel sustainably to each event as well as to those involved in logistics for WEC and the race teams. 

Keith Rankin, President, International at Avis Budget Group said: “We are delighted to be announcing this new partnership which coincides with the centenary of the 24 Hours of Le Mans. Endurance resonates deeply with our company, as a business built on nearly 80 years of delivering transportation solutions to millions of customers now with 11,000 locations in 180 countries.” 

“The Automobile Club De L’Ouest (ACO) which organises the series, has built its development on robust commitments to maintain high standards, with innovation placed firmly at its heart and we look forward to learning and gaining new insight from this partnership.” 

Avis is dedicated to building completely connected journeys where consumers use multiple transportation services to travel from point A to point B. Through offerings such as QuickPass, the pre-registration service for counter bypass, to fully flexible booking and all-inclusive coverage packages, to Avis Preferred, the fast-lane service for loyal renters, Avis continues to evaluate opportunities to deliver a seamless rental experience. 

Louise Morgan, Senior Director of International Marketing at Avis Budget Group said: “The World Endurance Championship is the pinnacle of endurance motor sport and there is strong synergy between the Championship and Avis – every driver changeover matters as much to us as it does to teams working in the pitlane at Le Mans and every rental journey for us is a new lap of the circuit.” 

“World Endurance Championship races like the 24 Hours of Le Mans have been a testbed for developments in areas such as safety, braking and fuel performance that then become standard on the cars we drive.” 

Just as technical innovation is the hallmark of success in top level long-distance motorsport, at Avis the focus is on thinking outside the box to deliver what customers are looking for from the best rental experience.  

To deliver at this level of excellence, the team, just like the crews behind the drivers on the World Endurance Championship tracks, is integral.  

Louise Morgan said: “Our Avis teams are strengthened at every level through diversity and inclusion, and we are proud to be supporting a championship dedicated to building the representation of female drivers.” 

Frédéric Lequien, CEO of FIA WEC said: “We are delighted to welcome Avis to the FIA World Endurance Championship family. Avis is a trusted brand with a shared heritage of innovation and excellence in its delivery of transportation solutions and we look forward to a successful partnership in this exciting year for endurance motorsport.”