Our new partnership with FIA World Endurance Championship & 24 Hours of Le Mans
Avis is a Premium Partner for FIA WEC 2023
Vehicle Rental Service partnership for Avis includes 24 Hours of Le Mans.
Avis and the FIA World Endurance Championship (WEC), which includes the legendary 24 Hours of Le Mans as its headline race, have announced a new partnership.
The partnership is founded on shared heritage of innovation in auto engineering and transportation solutions backed by commitment to integrity and inclusion
Under the agreement, Avis has been named a Premium Partner for the FIA WEC – which sees global marques including Ferrari, Porsche, Peugeot, Toyota and Cadillac go head-to-head on some of the world’s best race circuits over races of between six and 24 hours.
This new agreement will see Avis become Vehicle Rental Service Premium Partner for the FIA WEC 2023 season of seven races taking place in the United States, Portugal, Belgium, France, Italy, Japan and Bahrain from March to November.
FIA WEC is first elite racing championship powered by 100% renewable fuel
Avis shares vision with FIA WEC for sustainable transportation future
The WEC is the first elite championship in motorsport to use 100% renewable fuel. As part of a shared vision with WEC to prepare for a sustainable transportation future, Avis's electric and hybrid fleet will be promoted as an option for fans to travel sustainably to each event as well as to those involved in logistics for WEC and the race teams.
Keith Rankin, President, International at Avis Budget Group said: “We are delighted to be announcing this new partnership which coincides with the centenary of the 24 Hours of Le Mans. Endurance resonates deeply with our company, as a business built on nearly 80 years of delivering transportation solutions to millions of customers now with 11,000 locations in 180 countries.”
“The Automobile Club De L’Ouest (ACO) which organises the series, has built its development on robust commitments to maintain high standards, with innovation placed firmly at its heart and we look forward to learning and gaining new insight from this partnership.”
Driver changeovers are as important at Avis as for race teams in the pitlane
Each Avis rental journey is a new lap of the circuit.
Avis is dedicated to building completely connected journeys where consumers use multiple transportation services to travel from point A to point B. Through offerings such as QuickPass, the pre-registration service for counter bypass, to fully flexible booking and all-inclusive coverage packages, to Avis Preferred, the fast-lane service for loyal renters, Avis continues to evaluate opportunities to deliver a seamless rental experience.
Louise Morgan, Senior Director of International Marketing at Avis Budget Group said: “The World Endurance Championship is the pinnacle of endurance motor sport and there is strong synergy between the Championship and Avis – every driver changeover matters as much to us as it does to teams working in the pitlane at Le Mans and every rental journey for us is a new lap of the circuit.”
“World Endurance Championship races like the 24 Hours of Le Mans have been a testbed for developments in areas such as safety, braking and fuel performance that then become standard on the cars we drive.”
Technical innovation is the hallmark of success in racing and for Avis
Diverse teams deliver excellence at every level on the track and through the Avis rental journey.
Just as technical innovation is the hallmark of success in top level long-distance motorsport, at Avis the focus is on thinking outside the box to deliver what customers are looking for from the best rental experience.
To deliver at this level of excellence, the team, just like the crews behind the drivers on the World Endurance Championship tracks, is integral.
Louise Morgan said: “Our Avis teams are strengthened at every level through diversity and inclusion, and we are proud to be supporting a championship dedicated to building the representation of female drivers.”
Frédéric Lequien, CEO of FIA WEC said: “We are delighted to welcome Avis to the FIA World Endurance Championship family. Avis is a trusted brand with a shared heritage of innovation and excellence in its delivery of transportation solutions and we look forward to a successful partnership in this exciting year for endurance motorsport.”
Note to editors
For further information please contact:
abgconsumer@finnpartners.com
About Avis Car Rental
Avis Budget Group, Inc. is a leading global provider of transportation solutions, both through our Avis and Budget brands, which have more than 11,000 rental locations in approximately 180 countries around the world, and through our Zipcar brand, which is the world’s leading car sharing network. Avis Budget Group operates most of our car rental offices in North America, Europe and Australasia directly, and operates primarily through licensees in other parts of the world. Avis Budget Group is headquartered in Parsippany, N.J. More information is available at avisbudgetgroup.com
About the FIA World Endurance Championship
The WEC is the premier international sportscar championship in the world, offering motor manufacturers a real-world relevance to advances in road car design and crossover technology, performance and safety. Strong, stable regulations allow for complex yet beautiful sports prototypes featuring the latest in hybrid technology, independent chassis and engines suppliers competing at the highest levels, and the world’s leading luxury car marques going head-to-head on track. Over 35 cars are on track at the same time, leading to action, excitement, endless passing and entertainment for fans worldwide. The WEC offers teams, drivers, partners and stakeholders a unique stage on which to compete, at premier race circuits around the world. Ranked alongside the Olympics, the Super Bowl and the soccer World Cup, the cornerstone of the WEC remains one of the world’s greatest sporting events, the 24 Hours of Le Mans. Contested over seven rounds across North America, Europe, Asia and the Middle East – there are races of varying distances, from the shortest at 6 hours to the longest at 24 hours.